We build your pipeline. You close the deals.

Salient runs your outbound end to end: the right accounts, the right people, real qualification, and sales meetings placed straight into your pipeline.

salient / pipelineRunning
Meetings booked31↗ 24% vs last month
Qualified rate36%of conversations
Pipeline added₹1.4 Crthis month
Your pipeline this month
  1. Target accounts1,240
  2. Contacted612
  3. Engaged342
  4. Qualified87
  5. Meetings on your calendar31

A large universe of buyers, narrowed to the conversations worth taking

Illustrative example

Trusted by

We're not an agency.

What if your calendar looked full, without a sales motion?

No reports to read and no SDRs to manage. Just qualified meetings with buyers who fit, landing week after week, while your revenue line keeps climbing.

  • No SDR team to hire
  • No outbound to manage
  • Only qualified meetings, on your calendar
salient / your calendar
This week0 qualified meetings
DemoQualifiedProposal
Pipeline value₹0L

Illustrative example

How we fill your calendar.

Five steps, from a list of companies to a meeting on your calendar.

  1. 01Pick the right companies
  2. 02Find who is ready to buy
  3. 03Reach out everywhere
  4. 04Call and qualify
  5. 05Qualified meetings
salient / target accounts
Step 1

Pick the right companies.

We agree on who you sell to: the industry, company size, city and the person who signs. That becomes your target list.

IndustryLogisticsFintechSaaS
Company size50 to 500
GeographyBengaluruMumbaiNCR
Buyer roleVP OpsCFOFounder
2,140companies on your target list
Step 2

Find who is ready to buy.

We check every company on the list against our database and live signals like hiring, funding and web activity. The ones showing intent go first.

  • Internal database
  • Hiring and funding
  • Web and tech signals
  • Intent activity
Classification layerfit, intent, timing
  • Tier Areach now
  • Tier Bnurture
  • Tier Cpark
Step 3

Reach out everywhere.

Each buyer hears from you by call, email and LinkedIn over a couple of weeks, so they hear from you more than once, on the channel they answer.

Day 1Day 3Day 5Day 8
Call
Email
LinkedIn

Replied on LinkedIn, day 5

Step 4

Call and qualify.

When a buyer responds, we talk to them and check them against your criteria. Anyone who doesn't fit stops here.

  1. CallLead picks up
  2. QualifyYour criteria checked
  3. Decision-maker?Yes
  4. Real need this quarter?Yes
  5. Passes your criteriaReady to book
Step 5

Qualified meetings.

The meeting lands on your calendar with notes on the buyer and what they need. You show up and close.

  • Head of Ops, 3PL companyNeeds: route planning, 40 trucks
  • CFO, NBFCNeeds: collections tooling this quarter
  • Founder, B2B SaaSNeeds: pipeline for India launch
  • Booked on your calendarYou close

Pay for outcomes, not headcount.

Salient is a function, not a headcount line. This is what outbound costs when you build it in-house. Scroll and watch what you stop paying for.

Everything a strong in-house outbound team gives you, without carrying the team.

No salaries for reps who may never hit quota. Our people, our problem.

No manager time spent coaching, chasing and reporting on activity.

Data, dialers and sequencing tools come with the engine. No licences to buy.

No three-to-six-month ramp. Outbound runs from week one.

When someone leaves, the playbook and data stay. Attrition is never your reset button.

What's left is the only thing you wanted: qualified meetings with buyers who fit.

Monthly cost of outboundBuilding it in-house
  1. 2 SDR salaries₹1.4L
  2. Sales manager time₹0.6L
  3. Data, dialer and sequencing tools₹0.5L
  4. Ramp months with no pipeline₹1.2L
  5. Attrition and rehiring₹0.8L
You pay for headcount₹4.5L

Illustrative in-house costs for a two-rep team

Three ways to plug Salient in.

Wherever your pipeline is today, we take the outbound from there. In every model, you pay for outcomes.

Salient does everything up to the close: the target list, the outreach, the calls and the booked meetings. Your team just takes the meeting.

We run alongside your reps and open the channels they don't have time for. Every meeting we book is net new pipeline on top of what you already generate.

We diagnose what's breaking, whether that's the wrong ICP, weak positioning or loose qualification, and fix it. Same channels, sharper aim, meetings your team wants to take.

What we've done for our clients.

Here is one engagement, start to finish: what was broken, what we built and what changed.

ChargingAddaEV charging infrastructure, Bengaluru. Live in 3 cities, 150+ connectors.

The situation

Founder-led enterprise sales with no dedicated outbound function. Big ambitions across RWAs, commercial real estate and fleet operators, but no repeatable way to reach them.

What we built

A full outbound engine across cold calling, email and LinkedIn. Several ICPs tested in month one, then the winners, RWAs and commercial real estate, scaled from month two, with weekly founder syncs.

“We went from founder-led outreach to a real pipeline function in two months.”Jibin Dev, Founder and CEO, ChargingAdda
3×
growth in sourced pipeline
57.5%
of revenue attributed to Salient versus the prior period
~40%
meeting to opportunity conversion

Works for any B2B company with a sales-led motion

  • SaaS
  • IT services
  • Fintech and NBFCs
  • Logistics
  • Manufacturing
  • EV and infrastructure
  • Professional services

Start with a pilot. Scale on proof.

Priced per qualified meeting booked, with an optional success commission. You commit to more only once the numbers prove out.

  1. Month 1Discover

    We learn your business, define your ICP and run live outbound across several hypotheses. You get a written diagnosis of what converts and where your funnel leaks.

  2. Month 2Scale what works

    Winning segments scaled, weak ones cut, with weekly optimisation. A target agreed on month one data, not a guess.

  3. Month 3+Compound

    More qualified pipeline every month, with new channels and segments as the numbers prove out.

Your first 30 days

  1. Week 1Scope and target

    Scoping call, ICP agreed, target list built and prioritised.

  2. Week 2Outreach goes live

    Calls, email and LinkedIn start running as one sequence.

  3. Week 3First conversations

    Buyers respond, we qualify them, and meetings start landing.

  4. Week 4Written diagnosis

    What converts, the volume to expect at scale, and where your funnel leaks.

Scope your pilot

Questions, answered.

What does Salient do?

We run your entire outbound function: building target-account lists, reaching decision-makers across calls, email and LinkedIn, qualifying real buying intent, and placing qualified meetings in your pipeline.

How is this different from hiring SDRs?

You don't carry salaries, tools, ramp time or attrition. You get a fully run outbound function that's live from week one, and you pay for the qualified meetings it produces.

Which companies do you work with?

Any B2B company with a sales-led motion: software, IT services, fintech, logistics, professional services and more.

How does pricing work?

You pay per qualified meeting booked, with an optional success commission. We scope the commercials to your pilot on a short call.

How do we get started?

A short scoping call to understand your ICP, then a pilot that proves what converts before you commit long term. Discovery usually starts within days of signing.

Let's build your pipeline.

Book a 30-minute scoping call. You'll leave with a clear view of who to target and what a pilot would look like for you.

  • Your ICP, mappedThe companies and buyer roles we'd go after first
  • A sample target listReal accounts from your market, not a template
  • A pilot plan in 24 hoursScope, channels and the meeting target we'd commit to

Prefer email? sales@salientco.in

Pick a time that suits you (IST, 30 min, Google Meet)

Free, 30 minutes, no commitment. We reply within one business day.